top of page
BOSS
UK Malls
Boss used StoreBoost to drive customer visist to their store. Using real-time occupancy data from StoreBoost sensors in the mall the campaign only activated when either the mall was +10% more busy than normal.
Results
+7.5% increase in footfall to store across the campaign
70% of campaign days saw increase in footfall to store
Puchase intent increased by +275% during campaign
​
Ad recall on digital screens within the mall 53%
Westfield Stratford / Westfield White City / Bluewater Birmingham Bullring / Liverpool ONE / Manchester Trafford
The campaign ran for three weeks featuring four creatives with store location.
Creative
bottom of page