DEEZER
Westfield Malls
deezer used StoreBoost to raise brand awareness and drive subscription sign-up through a limited time offer. The campaign featured 4 creative variations and was only activated when the Westfield mall was busy. A QR code in the poster allowed visitors to the mall to access the offer directly.
Results
Dynamic Ad - time based messaging in 4 variants
Ads only activated when mall +20% busier than normal
Total impressions delivered 600,000
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+20% media optimisation
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QR code in poster allowed direct access to offers
+14 % increase in search traffic for keyword ‘deezer’
+117% web clicks on ‘deezer offers’
“StoreBoost showed the effectiveness of an optimised proximity based campaign at Westfield, delivering positive results”
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Katia Frolov - deezer marketing
The campaign ran with creative featuring two subscription offers with these dynamic elements;
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Clock
Shows consumers the posters are live
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Welcome message based on time of day
Localised messages are proven to by noticed by consumers
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