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DON JULIO
UK Airports
Don Julio used StoreBoost to drive awareness and customer visits to Duty Free at Heathrow and Gatwick airport.
The campaign targeted travellers on their way to Ibiza with an ad that played out in the 3 hours before departure using a flight data activation. Sales of Don Julio at Duty Free showed significant uplift over the campaign.
Results
Dynamic ad using flight data activation
Sales of Don Julio at Gatwick Duty Free +408% YOY
Sales of Don Julio at Heathrow Duty Free +76% YOY
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+29% average increase in footfall to store
Gatwick Airport / Heathrow Airport
The campaign ran for three weeks featuring a creative with a countdown to the next flight to Ibiza.
Creative
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