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GUINNESS
London
A data -driven DOOH campaign enabled Guinness to target fans during the 6 Nations Rugby tournament. Over match weekends dynamic creative provided a countdown to kick-off for each match. Real-time pub occupancy data provided by the StoreBoost sensor updated the creative to direct fans to the best pubs nearby to watch the game.
Results
​10 match day campaign across 42 pubs
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Average footfall increase +3% across all pubs
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Largest matchday footfall increase +29%
Guinness Made of More campaign
CLEAR CHANNEL OUTDOOR MEDIA AWARDS 2018
Brand Fame Award
// Location creative
// Countdown creative
The creative featured a location aware ad and a dynamic countdown to the game.
Creative
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