NESPRESSO
Westfield London Mall
Nespresso used StoreBoost to drive customer visits to their Westfield London store with a product offer. The two week campaign used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.
Results
Dynamic Ad - Nespresso Vertuo offer with live queue time
Total impressions delivered 151,134
Return on investment x5 ROI
Average footfall uplift +5%
+40.5% increase in sales of Vertuo coffee machines
and coffee capsules.
Winner - Retail category
Campaign Tech Awards 2021
“StoreBoost helped us create and test a new model of proximity based OOH for our latest promotional campaign, delivering encouraging results”
Ali Noble - retail marketing specialist Nespresso UK
// Offer creative
// Offer creative
The campaign ran with a creative featuring the Nespresso coffee machine offer and these dynamic elements;
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall was low to motivate consumers to come now
Welcome message based on time of day
Localised messages are proven to by noticed by consumers
Creative
Research
As part of the test and learn we undertook ‘dipstick’ brand research during and post the campaign. We interviewed 35 customers during the campaign and 29 customers post campaign in the mall asking them a set of 11 questions.
Questionnaire
During campaign
Post campaign
Change
First mention brand awareness
40%
-3%
37%
Spontaneous ad awareness
66%
53%
+13%
Prompted ad attribution (digital screens)
14%
+29%
43%
Nespresso purchase intent
62%
+7%
69%
Store location awareness
58%
63%
+4%
Ad recognition (Vertuo Next ad)