StoreBoost
How could dynamic pricing drive growth in pDOOH?
After the Oasis Ticketmaster debacle the term dynamic pricing has surged into recent mass consciousness. New to some but not in retail...
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StoreBoost
Jan 171 min read
Balancing the Scales: Rethinking Retail Strategy for All Year-Round vs Christmas Spending Focus
Christmas 2023 in the UK retail sector, revealed a nuanced scenario: Despite a record advertising spend of £9.5 billion, a 4.8% increase...
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StoreBoost
Dec 19, 20234 min read
Is the record 2023 Christmas Retail Spend justified in terms of ROI?
As the festive season approaches a crescendo, the 2023 Christmas retail landscape presents a unique blend of challenges and...
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StoreBoost
Sep 20, 20233 min read
Cost of Living Shifts OOH Focus: Performance Over Mass Awareness
In an era dominated by the cost-of-living crisis, retailers face an urgent need to recalibrate their marketing strategies. As consumers...
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StoreBoost
Aug 7, 20233 min read
Prime Day helps boost physical retail as well as online
Huge ad spend for Prime Day has driven success in creating a new retail event to rival Black Friday on and offline. According to...
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StoreBoost
Apr 28, 20232 min read
Retail Footfall During Bank Holidays
May is almost here, with a total of three bank holidays throughout the month. But how do bank holidays affect retail footfall?
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StoreBoost
Apr 28, 20231 min read
Summer Retail Trends
Summer is one of the most significant moments in the retail calendar. Consumers spend more time outdoors, children have a long break from...
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StoreBoost
Apr 28, 20231 min read
Which way to the On store?
In an exciting move this February, On Running launched their first UK store on London Regent Street. Already the fastest growing global...
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StoreBoost
Apr 28, 20232 min read
Q1 Footfall Review
It's unsurprising to learn that the foot traffic levels during the first quarter of 2023 remain lower than usual. Due to increased...
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StoreBoost
Mar 9, 20231 min read
The Sephora Effect
After months of anticipation, Sephora UK opened its doors yesterday for the first time in 18 years.
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StoreBoost
Jan 13, 20233 min read
What can we learn from Christmas sales figures?
More big name retailers released their Christmas profits yesterday, providing further insight into shopper behaviour at the end of 2022....
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StoreBoost
Dec 20, 20224 min read
A journey into real-time, location based marketing: the story so far
August 2020 was not the most auspicious time to launch a new business. Especially one that had the physical retail environment as its...
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StoreBoost
Dec 20, 20221 min read
Retail footfall snapshots from 2022
Overall retail footfall in 2022 continued its recovery from the pandemic whilst still being below pre-pandemic levels. From ONS data, of...
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StoreBoost
Jan 19, 20221 min read
Neil Morris joins StoreBoost
StoreBoost, the location based marketing platform for brands and retailers, has announced Neil Morris, founder of Grand Visual has joined...
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StoreBoost
Mar 5, 20215 min read
Let's get that cat strolling up that High Street!
In times of crisis, it’s easy to view the High Street in binary terms; it either exists as we know it, or it doesn’t exist at all. But...
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StoreBoost
Aug 12, 20205 min read
Why has dynamic advertising really not taken off in OOH?
A common suggestion is the price of dynamic is preventing mass adoption.
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StoreBoost
Aug 12, 20202 min read
Are retailers ready for programmatic OOH?
Today, programmatic OOH has scaled with significant inventory available in real time for retailers and brands.
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