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ON RUNNING

London

ON Running used StoreBoost to raise awareness of their new London Flagship store. The campaign used real-time occupancy data from the store and weather data to optimise playout of the campaign. Creative variants included direction to store, night running and day time sun running.

Results

Launch day Oxford Street domination

 

2 week maintain phase on roadside and underground media

 

+6% footfall increase to store

 

+9% media optimisation

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Shortlisted at Global Wires Awards 2023 - Best Use of Data

ON dark.jpeg
London Store Opening_OOH_production-(300m).jpg
London Store Opening_OOH_production-(Sunny).jpg
London Store Opening_OOH_production-(900m).jpg
London Store Opening_OOH_production-(Dark).jpg

The campaign ran with three creatives in rotation which were activated based on the following rules;

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1. Distance to store based on advertising panel location

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2. Night time activated creative

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3. Day time sun activated creative

Creative
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